Top E-Commerce Trends in 2022

The numbers have never been clearer. Now that the coronavirus has shifted much of how we live and work, it’s greatly affected how we approach consumerism and shopping. As a result, you can expect that e-commerce is here to stay.

From colognes and books to shelves and car parts, almost anything and everything can be delivered to our doorsteps. Many times, even on the same day we hit the “check out” button on our phones or laptops.

As such, it’s only fair to anticipate how even bigger e-commerce is becoming moving forward. With that in mind, let’s take a look at what the leading e-commerce trends in 2022 will look like!

Improved Artificial Intelligence and Cross-Selling

The technology surrounding AI has only gotten better in 2021. Next year, expect it only to be even more critical. At present, AI has already done such a great job at predicting shopping habits and providing shopping suggestions to consumers. And rightfully so, as the duty to present customized product and service suggestions, unique to every digital consumer is a task no human being can perfect.

Not only has AI helped brands and companies make more profit by personalizing shopping suggestions to various market segments, but it’s also allowed the cross-selling of products and services more viable for business leaders, instantly improving brand awareness and market hype.

A surge of payment options

Gone are the days when one had to shell out an actual dollar to pay for an item. These days, businesses accept payments from all sorts of platforms. As a result, online retailers are increasing payment options, allowing more consumers to make purchases wherever they are on the globe.

A prime example of this reality is how the leading no-code tool Integromat makes payment options seamless for customer-facing web apps. Whether Stripe, Paypal, or what have you, e-commerce sites are now expanding payment arrangements to better cater to all sorts of market segments.

Improved subscription models

The reason many subscription models work for a variety of businesses is that it allows their consumers to carry on with daily life without having to keep making the same purchases over and over.

As a result, more businesses are exploring this arrangement. A fantastic example of this is shampoo brand Function. Endorsed by no less than a handful of relatable influencers, Function enables its consumers to customize the kind of shampoo they consume, making it a treat to people with all types of hair concerns and needs.

Whereas most subscription services have to deal with services in the media sector, tons of brands in the FMCG space are now making the most of the subscription model too.

Because of this, more businesses are also fortifying their customer care efforts, ensuring that the customer journey of their target market is effortless and delightful.

More competition in the digital advertising space

Since modern people live and work online now, you can expect digital advertising real estate to be pricier in the coming years. As more businesses compete for their target markets, the commodification of brand placements in websites may increase too.

That said, expect to pay larger amounts of money for keyword searches and product ad listings.

The use of more no-code tools

One of the biggest winners this year and last were no-code tools. As much of the workforce has pushed for virtual offices, the need to bridge more technical gaps has been more apparent.

Thankfully, platforms like Bubble, Integromat, and Thunkable, to name a few, have helped modern professionals easily turn into dynamic citizen developers.

Whether for internal usage among organizations or for customer-facing applications, no-code platforms have allowed more businesses to cater to more people.

And because no-code demands no coding language at all, any determined professional and creative can now actualize their app visions with ease. Still, an influx of reliable no-code software agencies exist, too, should entrepreneurs want to focus on their ventures without worrying about how to create these apps from scratch.

What’s Next?

E-commerce has never been bigger until today, and business leaders looking to future-proof their brands have to integrate, in one way or form, their availability online to ensure market relevance.

Do you have e-commerce apps you’d like to build? We’re the agency you want to partner with!

Give us a call today!

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