Blogging is a medium that’s long defined the 90s, so hearing about it now may not immediately sound enticing—especially when platforms like Youtube and TikTok are blowing up.
Still, it’s worth noting that nearly 80% of social media users today turn to blogs for relevant reads. As such, startup entrepreneurs and market leaders should definitely continue to include blog marketing in their content distribution strategies.
Let’s go over 3 reasons why blogging in 2022 is still relevant!
Blogging makes organic traffic more feasible
It doesn’t matter what industry your business is a part of, search engine optimization (SEO) is empowering leaders to keep expanding their prospect pool by churning out blogs. This is because blogging directly allows you to generate organic traffic to your website.
This is also backed up by the fact that thousands of startups have a blog section. From your local restaurant to your most agile no-code development companies, marketing leaders and entrepreneurs are making sure that they’re able to articulate their brand stories into digestible blog posts, worthy of sharing on social media.
And with no-code tools like Integromat, it’s even easier to market your blogs and share them with your audience.
Blogging immediately makes you wear the expert hat
If you manage a coffee brand, for example, and blog about coffee-related think pieces, your audience is most likely to trust your brand even more. Nothing screams expertise the way businesses that write about their industry do.
What’s more, customers are more likely to support experts who provide fresh takes on matters they’re interested in. For instance, if a customer was looking to purchase a smartphone, they’re most likely to turn to a tech brand or a gadget-centric e-commerce blog for advice. Not only does this help you draw in more prospects, but it also allows your brand to take on a more credible semblance of authority, further solidifying your place in your industry.
To consistently be a sought-after thought leader, prioritize only producing blog posts that carry value and meaningful insight to your audience. The internet carries no shortage of articles and lists online, so if you’re determined to win over a market, be as creatively unique as possible.
Blogging expands your income
One of the few things a handful of entrepreneurs fail to include when pitching to investors is the availability of advertising space in a blog. Apart from being able to forge partnerships where one brand can feature articles about another brand, both computer and portable device screens have been optimized to include corners where it makes advertising other products easier.
From side widgets to pop-up videos, there are tons of avenues for brands to advertise whatever they can in a blog.
As a result, not only are blogs fantastic tools to help maintain your business’ brand voice, but they’re also spectacular avenues for money-making. Add to that the fact that affiliate marketing is blowing up as each day passes.
For one, Grammarly is a terrific SaaS product that helps writers and marketing leaders efficiently ensure their articles are concise, well-written, and follow the proper rules of grammar.
Even more, platforms like Wix, Squarespace, and Bubble now make it exponentially simpler to build websites and web apps that put a premium on blogging.
From SEO tools to features that help improve the aesthetic of how these blogs look on various devices, there’s never been a more opportune time to prioritize blogging and maximize the medium for what it can be.
No-code is the future
In today’s business landscape, it’s critical that organizations and companies make great use of available technology—and no-code tools are at the forefront of them all.
Whether simplifying complex processes, editing grammar, or building dynamic native and web apps from scratch, no-code has allowed both small businesses and corporations to expand their visions and grow their operations.
This is because the no-code revolution impacts everyone in a team. From the worker assigned to liquidate receipts to the leader that’s designated to ensure product quality assurance, there’s now a no-code tool for virtually any business purpose and creative pursuit.
And while no-code tools require no coding knowledge, it’s also refreshing to know how the influx of reliable no-code app development agencies are present to help both solo entrepreneurs and large businesses with their tech and app needs!
Do you have blogging and app ideas you’d like to explore? We’re the team you want to partner with!