Now that data capital is worth billions, having a large database of your customers’ email addresses is a big deal. Not only can you send them customized emails that are tailor-fit for each one, but you’re also more able to connect with them on a personal level.
To the beginning entrepreneur, it’s easy to brush this aside as a small facet in any project. However, running your email list well can considerably improve your turnaround if managed appropriately.
Here are a few tips to better optimize your business’ email list
Updating your email list!
A straightforward step in extending your customer reach potential is to update your list regularly. Having a long list may not necessarily mean an outpour of opportunities. On the contrary, it might be hindering you from reaching out to the market that actually drives results.
Properly managing your email list allows you to empathetically communicate with your market. When you’re unable to keep this up, you run the risk of ending up in a person’s junk mail. When your email list is updated, this also means that you’re more likely to forge a stronger marketing strategy through email alerts and notices.
Furthermore, it’s essential to note that the quality of the people on your list should be valued more than its quantity. What you want are people who are genuinely interested in your brand and not random email addresses of people who simply want a freebie.
Enhancing your email list
Cleaning up your email list is an easy yet tedious task.
However, taking it one step at a time will get you the results you work hard for. There are automated and manual tools that can be used to make sure that your list remains relevant — all it takes are a few steps to set it up and a system to maintain it.
Here are some ways to keep your business email list up-to-date.
Take out inactive or fake emails
Many people use fake or invalid emails when signing up for a newsletter only to get the freebies upon signup. Of course, there are also instances where customers end up typing the wrong email address which bears the same result. In time, this becomes clutter on your list as it becomes a useless effort when it just bounces back or is ignored by the customers.
This can be assisted by tools or apps like MailChimp or MailerLite which allows you to check if the emails you sent get returned, are left unopened, or are ignored. You can also configure it into checking if the users engaged in your mails within certain parameters, such as time and frequency.
With this, you can tell which ones are worth your time and which ones to remove from your list to make space for users that are onboard with your brand.
Make the unsubscribe button more available
Make paring down your list to only the interested parties easier by making it accessible for those who would like to unsubscribe. Now that more people stay at home more often, people are finding ways to remain productive and clutter-free. And many times, this may mean unsubscribing from the newsletters people have once signed up for.
To you, this can translate into less work by giving them the option to take themselves off your list on their own.
Set out to make the unsubscribe button visible and easy to locate in every email so that users can easily do it hassle-free. Allow them to give optional feedback that you can use to better your approach in the future and improve customer satisfaction.
Again, in the end, you’ll want people who are inherently interested to stay abreast with your brand; not random users.
Set up an automated list
Once you’ve pruned your list to the essentials, the next step is to cultivate it for growth. Nailing down on leads furthers your goal to expand your market to a bigger scale.
This can also be made easy with automated tools such as Zapier, which adds subscribers automatically to your email list. If you wish to create a customized app specifically for this function, no-code has made it easier too. It’s only a matter of partnering with the right agency.
Similar tools can detect customers that take interest in your business by browsing through your site or making a purchase and can then be instantly added to your list. Another plus is that these automated email tools also work across other apps which makes it all the more efficient and less tedious on your part.
Talk about passive but proactive development!
Segment your list with online tools
There are multiple ways to optimize your email list. Another way is to use list segments to sensibly connect with your users. Creating list segments depending on your customer’s demographic or based on their most recent purchase allows a more personal experience, and builds better engagement results. Having it automated through email tools makes it convenient for business owners or managers to keep it together and send consistent and pertinent content to every user.
What’s next?
The goal is to efficiently manage your email list to make it a bigger contributor to the success of your business without turning it into a heavy chore.
Working smart by utilizing user-friendly no-code tools that require minimal tech knowledge while getting things done is the way to go. Of course, you can also always outsource this service to experts you know you can trust.
These days, relying on technology isn’t optional anymore. It’s critical for every enterprise to make the most of what’s available today. To continuously future-proof our businesses, we must take the necessary steps to remain relevant, competent, and far-reaching.
Do you have business apps you’d like to build? We’re the tech agency to partner with!
