Digital Marketing

10 Essential Startup Marketing KPIs for CEOs & Management

10 Essential Startup Marketing KPIs for CEOs & Management

As a startup CEO or a management team member, you know the challenges of building a successful business from the ground up. You have a brilliant product or service, an enthusiastic team, and a solid marketing strategy. But here’s the catch – how do you know if your marketing efforts are truly paying off? Are you maximizing your limited resources to drive growth and profitability?  Well, let’s face it. In the ever-evolving landscape of the …

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A creative and cost-effective startup marketing strategy with a rocket symbolizing growth.

10 Budget-Friendly Startup Marketing: Powering Success

You’re a bootstrapped entrepreneur navigating the thrilling yet challenging world of startup marketing. Your product is revolutionary; your vision is grand, but your budget? Let’s say it’s more “startup garage” than “Silicon Valley penthouse.” At MVP.dev, we’ve been in those same entrepreneurial shoes, facing the uphill battle of making our mark in the tech cosmos without the luxury of deep pockets.  Innovative marketing on a shoestring budget isn’t just a survival tactic; it’s a game changer. …

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How to Avoid the Three Most Common Mistakes in Digital Transformation

How to Avoid the Three Most Common Mistakes in Digital Transformation

Many people view the digital transformation of their company as a daunting task. But with careful planning and execution, it can be a smooth process that leads to great results. There are many different ways to screw up your digital transformation initiative, but by knowing what these mistakes are and how to avoid them, you’ll be well on your way to a successful transformation. The three most common mistakes are over-distributed decision matrices, forgetting the …

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Tips for Putting Together an Effective Startup Marketing Team

Tips for Putting Together an Effective Startup Marketing Team

The startup process begins by developing a product or service and trying to sell it one-on-one. Early on, this method helps companies build valuable relationships as well as gain firsthand feedback about their pitch. However, at some point, these businesses will find that adding incremental salespeople isn’t enough for scaling operationally – which means they’ll need both marketing team members feeding inbound leads too. Here are a few tips to consider when building a marketing …

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