The startup process begins by developing a product or service and trying to sell it one-on-one. Early on, this method helps companies build valuable relationships as well as gain firsthand feedback about their pitch. However, at some point, these businesses will find that adding incremental salespeople isn’t enough for scaling operationally – which means they’ll need both marketing team members feeding inbound leads too.
Here are a few tips to consider when building a marketing team:
- Create a marketing team based on your marketing strategy.
Your business’ marketing plan is an essential blueprint for your startup’s success. Without it, you won’t have a clue what skills are required or how to prioritize them all! But having an understanding of where we want our team’s focus can help us identify new hires that will be oriented toward meeting those objectives as well.
- Make the first person you hire a generalist.
When hiring your first marketing team, it’s important to find someone who has experience in all aspects of the industry. This individual should be able and prepared with skills that can handle any situation thrown their way—from writing content under pressure or running tests when needed by clients’ deadlines; these capabilities come equipped along with strong project management abilities.
- Ensure that everyone on the team is adaptable and hands-on.
It is important for startup members of all teams to be able not only to plan but also execute. Startups expect the same standards from all members of a startup’s marketing team, regardless of their position. This means that those in charge, like leadership positions or key roles on marketing campaigns, must have the necessary skillsets related specifically towards taking action and making things happen – especially when it comes down to doing whatever needs to be done.
- Consider outsourcing expertise.
Hiring for expertise is expensive and time-consuming. You might not even know what they need to start. But by leveraging agencies with their other clients, now enters the world of “expertise on demand.” This means accessing experts whenever needed saving both money AND precious resources like manpower.
- Expand your marketing team strategically.
As your startup’s marketing team grows, numerous possibilities open up. You may divide your marketing team into brand-focused versus demand-driven activities if you want to create awareness as well as develop leads and sales. If your company has two equally critical segments to target, such as a marketplace does, employing a marketer for each side might be a good idea. You may have a lot of faith in your marketing technology stack or tools like HubSpot, and hiring an expert could help you get the most out of them.
Building a marketing team can be daunting, but it’s important to make sure that everyone on the team is adaptable and hands-on. Outsourcing expertise can help you save time and money while growing your marketing team strategically can help you reach new heights.
