I found my product-market fit. What’s next?
Seasoned entrepreneurs can shed light on how they’ve come to find their product-market fit, but there isn’t a one-size-fits-all approach to the process. Every product is different, every industry novel. Despite that reality, product potential and market potential are strong indicators that founders and business leaders could be well on their way. Still, that’s not to say that market potential is the same as the overall market size. Entrepreneurs should be cautious in establishing metrics, …





