Application Development

Low-Cost User Acquisition Strategies You May Have Overlooked

Low-Cost User Acquisition Strategies You May Have Overlooked

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No matter how earth-shaking your product is, what you produce becomes futile if no one knows about your business. To successfully reach out to your target audience, you’re going to need to learn how to market. This is why startups of all kinds and sizes have to include user acquisition in their drawing boards and business plans.  Still, it’s important to note that conventional user acquisition strategies aren’t always feasible. To a lot of solopreneurs …

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Agile is about taking baby steps and getting giant results

Agile is about taking baby steps and getting giant results

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MVP Agile development is terrific for startups because it allows you to test your product and market, engage with early consumers, and save a whole lot of money for other incoming enterprise initiatives. Both business methodologies, it’s safe to say that Agile is the opposite of Waterfall. Whereas the first development cycle relies on iterative progress, the second relies on linear sequential phases. To begin, the Waterfall approach isn’t advisable for MVP projects. In the …

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Understanding the Market/Fit equation Part 1

Understanding the Market/Fit equation Part 1

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There are a dozen buzzwords you often come across in the startup scene. One example is Product/Market Fit. Mostly mentioned in discussions surrounding new high-growth enterprises, the term hasn’t entirely made it to mainstream business conversations just yet, which is a shame, considering that it’s a distinct approach to understanding the back-and-forth among businesses, products, and consumers. Studying how Product/Market Fit works helps shape your worldview and encourages you to create improved value for your …

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How to Build a Two-Sided Marketplace Platform That Lasts

How to Build a Two-Sided Marketplace Platform That Lasts

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If you’ve been an avid user of GrubHub or Lyft, then the idea of a two-sided marketplace shouldn’t be foreign to you. For starters, this type of digital entrepreneurial space lets two parties—consumers and producers—interact with each other through an intermediary platform. Per se, the platform doesn’t own any of the producers’ assets and only takes a cut of how much they earn. For enterprise leaders who’ve never explored this venture, a two-sided marketplace can …

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Reasons Offshore Development Projects Flop

Reasons Offshore Development Projects Flop

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There’s a recognized stigma to offshore development projects in the software industry. While we can argue about how often these failures persist, the reasons why many of these initiatives don’t fly are generally the same: late projects, missed functionalities, or spending above the budget. Let’s go over a more detailed run-through on why tech development efforts completed through overseas arrangements arguably cause a lot of damage time and again.  Unstructured Development Processes The leading cause …

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