With all the advancements of e-commerce, it isn’t surprising how chatbots are the future of customer service. There’s a lot to unpack in the customer engagement space, and the capacity to reach out to as many prospects and inquirers as efficiently as possible is even more warranted in today’s economy.
Powered largely by the wonders of Artificial Intelligence, chatbots have become digital assistants that help communicate business efforts more effectively. This is especially useful to solopreneurs who are starting out, although trends have shown that even large companies are starting to employ this technology much more now.
There are dozens of ways chatbots can benefit business leaders. From conveniently answering questions to helping customers track an item, chatbots have become an integral part of building a brand.
Whether you run a struggling startup or a thriving corporation, here are the leading ways chatbots can help your business:
Chatbots support availability 24/7
Ever since the pandemic overtook 2020, our demand for exceptional customer service has been more apparent. That mentioned, a business’ ability to extend meaningful and empathetic customer engagement strategies can spell a huge positive difference, not only in sales but more so in customer retention.
Because chatbots are programmed to take on specific cues and keywords, they can instantly assist a customer at any time of the day. Regardless of how large or small your business is, this is a huge advantage as it allows you and your workforce to focus on more complex matters while making sure those who reach out to your brand through social media or your web app are well accounted for.
Chatbots better manage possibilities
It doesn’t matter if a chatbot is answering questions, presenting coupons, scheduling appointments, and making reservations, chatbots can have conversations with thousands of people simultaneously.
This means that businesses can easily offer products and directly integrate them into chatbots, knowing full well these company updates can be communicated efficiently. From gathering data to extending details to your customers, chatbots integrate your digital necessities into one corner, allowing you to access what you need in one simplified go.
For instance, if you run a service-based business, you can easily check your dashboard which clients signed up for what service and which dates they reserved. This makes transacting with prospects much easier and faster.
Chatbots are low maintenance
It comes as no shocker to say that fully functional chatbots are way cheaper than employing a full team of customer service representatives. While chatbots aren’t designed to replace human conversations, they do a tremendous job narrowing down concerns, leaving customer service personnel only with elaborate issues unsolvable by chatbots.
Furthermore, studies note that chatbots can help companies save up to 30% annually, so much so that next year, this technology is pegged to help save businesses cut costs by up to $8 billion!
Chatbots help improve sales and engagement
Social media marketing has never soared the way it has until today—and chatbots are a huge component of why various online platforms perform the way they do today with e-commerce. Engaging with customers and allowing them to ask questions and express concerns encourage discussion and continually sparks interest.
And because the versatile structure of chatbots means you can integrate your communication efforts anywhere, you can be confident that reaching out to your market is as affordable and feasible as ever. Additionally, chatbots are very much capable of journeying with customers in making a purchase. For example, when customers message your startup app to inquire about one of your products, chatbots can directly answer their questions and lead them to your app’s checkout page, increasing your chances of closing sales as effortlessly as possible.
What’s even more fascinating is that you can program the tone of how these chatbots reply. If your brand, for instance, relies on humor and Gen Z slang to make solid statements, chatbots, too, can speak the way your brand does. This helps humanize chatbot engagements, making your customers feel at ease and comfortable with your business even more.
How web apps fit the picture
Whatever your business is, whether product-driven or service-based, web apps are perfect for establishing your spot on the internet. They help improve customer engagement and make it even easier how you do business. Chatbots are elemental in fortifying your brand’s communication efforts, but it is a web app that will simplify everything for both you and your customers.
Web apps enhance customer support and streamline all of your business’ initiatives, making it a breeze to consolidate orders, check requests, fulfill commitments, and even allows organizations to work more cohesively as a unit.
What’s next?
Chatbots and web apps go hand in hand and given today’s context, it is nearly impossible to stand out online without thorough marketing strategies and the technological goods to future-proof your business.
If you’re interested to learn more about what chatbots can do for you or if you’re thinking of building an app, don’t hesitate to reach out to us!
