The pandemic has pushed many industries to rethink how to reach audiences. That said, one of the biggest commercial strategies to have ever come out stronger in 2021 is video marketing. As a matter of fact, a quick Google search will reveal that the numbers all lead to increased video consumption.
This data ultimately dictates many things, but the fundamental takeaway for marketers and entrepreneurs is this: brands and businesses that invest in top-notch video marketing materials are only bound to thrive.
This is because industry experts forecast that by next year, more than 80% of web traffic will have come from video-driven initiatives. And that claim really isn’t hard to believe! When you have growing platforms like TikTok, Netflix, Youtube, and Instagram, it’s hard to ignore what’s to come.
All that mentioned, here are the top three reasons why businesses should double down on video marketing!
Video marketing optimizes employee engagement and attention
This may not have been the first reason in your mind, but video content helps spare businesses from splurging insane amounts of cash. Comprehensive training either by existing business managers or external experts can be expensive. From professional speaker fees to having to set aside precious time, it isn’t a secret how resource-draining training can be.
And when you’re a company that’s most likely to have new hires quite regularly, you can already bet how costly these sessions are; these things factored in, the ROI of video materials is far more dramatically noticeable in that these make for great training tools without having to physically repeat or re-do anything.
What’s more, the advent of no-code tools like Bubble and Integromat also easily allow video content to be interactive. This means that even though much of what goes on in these videos are pre-recorded, participants are kept glued to their screens because of supplemental clicks and answering questions.
Video marketing materials instantly add value
Contrary to static posts, video materials are evidently more captivating. Apart from how easily motion graphics warrant the attention of a user, the storytelling element of videos immediately sparks interest too. This is why knowing your target market is critical—it allows you to better come up with video techniques that are sure to resonate.
But that’s not all!
Studies also say that video content is exponentially more shareable than articles or photos. As a result, these materials are seamlessly better solutions in the name of brand awareness and social media marketing. Still, the internet isn’t the only place videos efforts are prospering. LED billboards are also solid proof of how robust this strategy has become today.
Video marketing allows you to clearly convey your message
If a picture is worth a thousand words, then imagine how many words videos are worth? A study mentioned in a Forbes feature tells us that viewers are more likely to retain nearly a hundred percent of a message they see on a video compared to when they consume a message simply by reading it. Needless to say, the power of videos is significantly impressive.
This can mean plenty of things to plenty of people, but as brand professionals and business leaders, it’s important to understand how powerful videos truly are. Through video materials, it becomes easier to explain a brand’s message and core values. In turn, viewers are more likely to digest what businesses have to say.
Understanding this is important as studies tell us that the more consumers understand what a business stands for and is about, the more likely they are to support them.
Video materials are easy to integrate into digital solutions
Whether your primary platform for customer engagement is social media or not, it goes without saying that video materials are easy to embed anywhere. While providers like Netflix and Youtube remain unbeaten in the video streaming category, other platforms like blogs, web apps, and phone apps now support the easier integration of videos too.
So if you’re looking to spice up your business website or brand application, know that videos are a breeze to integrate. In fact, marketers now have the option to let these videos autoplay when a user visits a site or opens an app.
What’s Next?
All in all, there is no denying the potential of video marketing, and those that invest wisely in this medium will reap results. As 2021 comes to a stunning end, it’s high time for entrepreneurs to finalize how they intend to market to their target audiences.
Do you have a video app you want to build? We’re the agency you want to partner with!
