As 2022 fast approaches, companies and organizations around the globe are bracing themselves for the permanence of even more change. Practices naturally evolve over time, but the advent of the coronavirus has drastically shifted much of how the world works. As a result, we’re all still reeling from 2020’s frightful events.
That said, the marketing sector is at the forefront of it all.
As the industry responsible for how products and services are packaged, sold, and branded, it should come as no surprise how and why several marketing trends are dominating the incoming year.
Let’s take a good look at what the leading marketing trends of next year will be!
Marketing with a purpose
In a recent report by tech company Deloitte, they write that more consumers now expect companies to be more open about what their purpose as brands are. From principles and values to supported charities and employee care, customers are putting a premium on how businesses wear their hearts on their sleeves.
In Deloitte’s study, they cite that, “The expectation that the purpose of businesses should go beyond maximizing profits is becoming more common as organizations rethink everything from product delivery to employee and community engagement.”
In other words, brands that commit to actualizing their community promises and world vision are more able to gain a competitive advantage over those that more overtly exist only to make a profit but contribute nothing to nation-building.
Content alignment will be more critical
Any determined corporation and startup set to conquer their industries are forecasted to put an even more critical premium on what they put out. From SEO and social media art cards to video materials and PR articles, companies are expected to be more purposeful with their content.
Even more today, the necessity for a brand’s credibility, visibility, and authority to overlap is more apparent. As the planet continues to spin in uncertainty, content alignment can spell the biggest difference for business today.
Still, content alignment is more than just producing relevant business content. This also means that integrated marketing services will be even bigger. The integration of social media mentions, the inclusion of authority links in blog posts, and the cross-posting of content across multiple platforms will also be deemed necessary to cement a brand in the cyber world.
Artificial Intelligence will be more mainstream
As if AI services aren’t mainstream enough, they’re expected to be even bigger next year—and the marketing industry is forecasted to be some of Artificial Intelligence’s biggest consumers. Today, we’re already experiencing smarter algorithms take over the web, with more personalized ads and niche-specific product suggestions showing up on our screens.
Furthermore, many studies note that A.I. will also be a more integrated technology with customer service practices helping marketers improve the way products and services are positioned.
Hybrid events will be a new thing
When in-person gatherings had to take a backseat, virtual conferences, classrooms, and offices
became the norm. As a result, marketers had to be quick on their feet and offer solutions that still allowed events to push through amidst the cancelation of physical assemblies.
From concerts to restaurant openings and the like, both recorded events and live streams were the way to go. Next year, the web will most definitely still play a huge role in events. While many parts of the globe are starting to ease restrictions, the live-streaming of future concerts and paid-for events is expected to stay.
This way, those that can physically attend a gathering may do so, while those who are on the other side of the globe can still join these events. In other words, marketers are now more able to expand their participant reach, allowing brands and companies to maximize revenue.
Popular no-code tools like AirTable, Integromat, and Bubble have seen a rise in usage. And why wouldn’t they? At a time where we’ve all become so reliant on digital solutions, no-code tools have helped empower creatives and professionals to bridge gaps on their own without constantly having to wait on IT departments and software development agencies.
For the marketing sector, this means startups and brands will more easily be able to build software on their own. As no-code tools demand no prior coding knowledge whatsoever, citizen developers are now more free to create functional and dynamic apps in weeks or days, if not hours!
Whether for internal personnel usage or customer-facing applications, no-code emboldens more business leaders to build apps to grow their ventures.
The marketing industry remains vibrant and ever-growing, and entrepreneurs who are smart enough to future-proof their businesses will have nothing to worry about.
Do you have apps you want to build? We’re the agency you want to partner with!