Now that much of how we approach work, play, and entertainment is done online, it begs to articulate how even more massive the demand for communicative UI and UX is.
As digital solutions continue to bridge millions of gaps for modern societies today, applications are taking the world by storm. What’s more, the no-code revolution is only fast-tracking that reality.
All things considered, it’s important that business leaders and creatives alike take a hard look at what UI and UX practices are resonating with audiences by the day.
So whether you’re an entrepreneur who makes clever use of a business app or a creative looking to maximize the marketing experience to digital users, this feature is for you!
Here are the leading UI and UX trends for 2022
Personalization
Personalization isn’t a new practice per se, but it’s gotten more important these days. As a matter of fact, a quick visit to Netflix, Spotify, and Youtube will immediately confirm this.
As technology like low-code and no-code platforms rise even further, more user-centric strategies take front and center. Needless to say, there are now more tools that enable citizen developers and software engineers alike to actualize personalized content suggestions for users.
That said, future UX designs are expected to make smarter use of personal information, demographical data, and user preferences and behaviors to help curate a more intimate encounter for digital consumers. Not only does personalization make profit much easier to acquire, but it also extends customer loyalty and increases the time people spend on apps and websites.
Animated logos
If you’re looking for a sign to improve your brand logo, this is it. What we’re suggesting, though, isn’t a complete overhaul of your business’ aesthetic trademark but an animated version of your brand’s existing logo. We all know that static designs aren’t going away, but if we’re looking at the numbers, we’re seeing more companies put a bigger premium on animating their logos.
While you obviously won’t be able to pull this off in print media, social media platforms like TikTok, Youtube, and Instagram are dedicating video-reliant solutions that help brands push for captivating animated logos.
One stellar example of this is Facebook’s Meta logo. Although there’s a lot of debate about the name and direction of the Zuckerberg-run company, there’s no denying how its animated logo is captivating. If your business is looking for new, more inventive routes of raising brand awareness, give this trend a deeper study!
Regionalized user experience
Moving forward, expect digital platforms to curate user experiences tailor-fit to different regions. In 2022 and beyond, apps should allow consumers to personalize their notifications, dashboards, and the content that appeals to them.
Additionally, businesses are expected to put more premium importance on the research needed on what localization could mean and look like for every region in the name of UX.
For instance, different regions have different preferences when it comes to payment methods, adding to carts, checkout processes, and more. In the states, for example, users prefer typing in their emails as their preferred login method. In Asian countries, however, users are more accustomed to keying in their phone numbers.
Drag-and-drop interfaces for builders
No-code tools are expected to become even bigger in the coming years. As the demand for new software keeps getting higher, it shouldn’t come as a surprise why more and more professionals are maximizing the no-code revolution to create digital products and bridge gaps.
Platforms like Bubble, Wix, Integromat, and Thunkable, for example, have become bigger in recent months, solely because of the demand for more apps. Whether customer-facing or for internal usage, apps have become crucial in maintaining businesses and running organizations.
As a result, platforms that provide drag-and-drop interfaces are forecasted to appeal to even more people in the coming years.
Whereas traditional software development relies on manually written lines of code, no-code relies on templates and a string of workflows for an app to be functional.
What’s Next?
The UI/UX space has never been busier. The increase in digital solutions has only upped the demand, and it’s more than safe to say that users will only demand more functional and easy-to-navigate apps moving forward. From improved AI integrations to seamless dark modes, the future’s looking bright in the software industry—and no-code is at the forefront of it all.
Do you have apps you want to build? We’re the agency you want to partner with!
