Over the years, we’ve seen a massive shift in the way businesses market their products and services to target audiences. Thanks to ever-powerful social media platforms, promoting goods and commodities to prospects has been more feasible.
That said, as social media continues to grow in 2022, new trends are beginning to emerge and entrepreneurs are at the forefront of embracing them all.
Here’s what business leaders can expect in the social media space this year:
TikTok will rule the internet
The rise of TikTok at the height of the pandemic was almost warranted. When people were stuck at home, creative users across all generations found the video-sharing platform to be a clever outlet to express ideas and produce content.
As a result, its speedy growth has made it the first social media platform that isn’t owned by Mark Zuckerberg to reach 3 million downloads worldwide.
And although naysayers can claim that the platform is bound to be a fad, the current numbers say otherwise. As a matter of fact, the video-centric app has allowed brands to engage with consumers more authentically and straightforwardly. Take Dunkin’ and the NBA, for example. In the span of one year alone, we’ve seen businesses grow their following by producing witty content tailor-fit to their audience’s liking.
Simply, TikTok is a fantastic platform where businesses can allow their brand personalities to shine. All that factored in, you may want to incorporate TikTok videos into your existing social media strategies. The results may surprise you.
Organizations and businesses will hire more social media-specific roles
Apart from internet celebrities and social media influencers, many of the jobs that used to be non-existent in the early 90s include those that execute social media responsibilities today.
In other words, businesses and employers are forecasted to hire more social media marketers in the coming months. Interestingly enough, social media has grown to be a multi-faceted realm, going beyond brand awareness and adopting e-commerce practices, too.
In fact, thousands of companies today use Facebook and Instagram to sell their products. And because it’s now possible for consumers to make purchases straight off of social media platforms, the dynamics of how online shopping has changed forever.
All these factored in, expect the rise of social media to also open more employment opportunities for both full-time professionals and creative freelancers.
Businesses will put a heavier premium on both short-form and long-form content
It shouldn’t come as a surprise how video content has grown increasingly popular over the last decade. And with digital empires like Youtube, Netflix, and TikTok dominating the web, our inclination to consume all sorts of motion pictures has only fortified.
Unsurprisingly, a study by The HubSpot Blog determined that more than 60% of marketers intend to leverage an abundance of short-form videos this year. Snackable content, as experts call them, has proven efficient in communicating to audiences.
As these pieces are quick and engaging, videos that are mostly under the 60-second mark have proven to be more digestible, allowing users to remember key concepts and important details.
Apart from TikTok videos, the growth of short-form video content can also be seen in Instagram’s “Reels” and Youtube’s “Shorts.
No-code tools will make marketing campaigns faster and easier
We’ve said it before and we’ll say it again: over are the days of desperately running to IT departments alone for technical ventures. These days, entrepreneurs and marketers with no technical backgrounds can now bridge tech gaps through no-code tools like Bubble and Integromat, to name a few.
This is because the no-code revolution, also known as visual programming, requires no coding at all, empowering virtually anyone to create apps they wish from scratch. If that sounds a little ambitious to you, know that no-code tools are also stellar solutions for automating workflows and publishing content—activities that social media strategies rely on the most.
Fantastic examples of social media no-code tools leaders can optimize are the following:
Buffer — allows you to monitor and run posts to social media platforms by cross-posting across various channels. You can also more easily allow the delegation of tasks to other team members should you have dedicated social media members in your business.
Crowdfire — similar to Buffer, Crowdfire allows you to manage all of your social media accounts from one central location.
Missing Lettr — cleverly turns your lengthy blog posts into catchy social media campaigns, making it easier for you to recycle the same content differently for different platforms.
There’s no other way but up for social media. As social media platforms continue to entertain us and get us through hectic days, it’s only right for us to up our strategies and find new ways to improve how we reach our target markets—and no-code tools will help us get there.
Do you have apps you’d like to build? We’re the agency you want to partner with!