For the longest time, Facebook has been a go-to platform for marketing brands and businesses. This year, that isn’t changing. Despite the fluctuating numbers in the social media space, Zuckerberg’s number one digital baby remains a sought-after powerhouse in all of the internet.
That said, any serious entrepreneur and marketing professional will continue to foster brand experiences coursed through Facebook. If you’re just as curious as us to find out what Facebook trends 2022 has in store, this blog post is for you!
Facebook communities will grow
The numbers change almost every day. If your brand is noticing a steep decline with organic Facebook engagements, you’re not the only one. The competition is stiff and your competitors are rolling out content of their own too. Your audience’s attention can only be captured for far too long.
A quick solution to this would be to keep producing video content and reels. Still, this strategy isn’t guaranteed to work for every brand. Businesses differ and so do audience preferences.
How business leaders can counter this is by investing in communities and private Facebook groups. Remember: pages are great for promoting your offerings, but it’s groups that allow you to better curate a relationship with the market you serve.
Keep putting out polls and questions, and reply to the users who comment. Nothing screams “we listen to our market” than by engaging with them online and taking into consideration their feedback.
Facebook’s personalized advertising feature will grow
Like any other giant social media empire, Facebook allows brands to customize which products appear in an individual’s feed. That factored in, customers are more likely to purchase from you if the items they see on their accounts actually complement their lifestyles and belong to their wants. This goes beyond simply getting their names but involves matching their profiles to the most relevant offerings your brand has.
Furthermore, ensuring that the customer journey is short and sweet also makes it more possible for them to buy from you right away. In other words, when you pay for ads that reach your target market, make sure that the landing page leads them directly to a check-out counter. The quicker your customers are able to pay for something, the better it is for business too.
Facebook Messenger’s auto-reply with chatbots will expand
Yes, nothing replaces hard working and articulate customer service teams, but optimizing chatbots and automated responses allows you to better maximize consumer engagement.
From effortlessly accepting payments to answering basic inquiries, keyword-driven messages can trigger Messenger to put out common replies, making it easier to educate curious prospects.
Facebook’s mobile advertising will increase
It shouldn’t come as a surprise how more brands are tailoring their ads for the mobile market. Although desktop and laptop users remain steady, the numbers are quick to tell us that the majority of today’s market consumes social media through their smartphones.
What’s more, a study also cites that majority of Facebooks users, more than 98% to be exact, access the platform using their smartphones. If you put two and two together, this means that your brand’s ads, too, should look great and functional on mobile devices.
What does this mean? This means that your photos, carousels, and videos should be formatted neatly for smartphones too. Sure, your ads appear superb on laptops but how does its mobile counterpart fare? Small details matter.
No-Code tools Like Integromat will be more mainstream
If you didn’t already know, Integromat is a no-code tool that lets users automate work processes in minutes! What employees would manually perform on Facebook, Integromat can do in seconds!
Here’s how Integromat can compliment your Facebook marketing strategies:
- Share new Facebook posts to Telegram
- Post new Facebook videos to Slack
- Create Invision Community forum topics from new Facebook posts
- Send push notifications via Google Chrome for new posts on Facebook
Furthermore, other no-code solutions like Bubble also help you seamlessly improve your Facebook efforts. For instance, if you run a Bubble-hosted web app, you can easily let your users log in with Facebook!
What’s Next?
Your competitors are most probably optimizing most of the social media spaces today, so all the more should you be on the lookout for the latest trends in the digital space—Facebook included!
Thankfully, no-code solutions are making it easier for you to put out timely, relevant, and meaningful content designed specifically for your audience.
Do you have app ideas you’d like to talk about? Or Facebook strategies no-code can better? We’re the team to partner with! Try our Free 12 Week 2 Sided Marketplace Launch Program now!
