It’s easy to put out what you can and sell things, but that isn’t what entrepreneurship is about. Establishing a business is a stellar route for any determined individual, but it’s solving an actual problem and creating meaningful opportunities for others that make one a business leader.
Still, definitions and job titles can get confusing, and these days, anyone can be anything if they want something enough. Nonetheless, a big buzzword we often hear business people talk about is “purpose.”
Today, it’s so easy to believe that what one does is identical to who they are, but that just isn’t holistically true. Many times, what a person does for a living isn’t always what they believe their life’s intention to be. This is why entrepreneurs who tap into their deepest, most authentic selves often have an easier way of navigating business ventures they resonate with the most.
The stronger your sense of self and purpose is, the more likely you are to create a business you’re not only proud of—but incredibly excited to expand for others, as well. It’s also worth mentioning that the internet age has made this search a lot more viable.
If you’re in the business space and continue to be unsure about what you’re meant for, here are a few things you can explore to help you find—or reignite—your purpose.
Take time to self-reflect and assess your character
It’s nearly impossible to lead a purpose-driven life if your sense of self is blurry. That said, knowing who you are, what you want for yourself, and what you’re able to contribute to others allows you to give your utmost best in the field you’re in.
Another fantastic way to figure out what things mean to you the most is to ask yourself what principles you rally behind and what advocacies you wholeheartedly believe should be funded by more people.
When you have a solid list of what virtues you’d like to build on, almost everything else follows. Talk to friends you trust, seek help from mentors, and regularly talk to a therapist. People easily forget that good conversations also allow you to better realize what you stand for and if you truly believe in what you believe in.
If you could solve only one problem for your community, what would it be?
This is a difficult question to answer, but when you have something in mind, it’s much easier to determine what gaps you can bridge within your capacity and what problems you can help solve as a leader.
Take a good look at your environment, and ask yourself—apart from the natural urge for business people to explore what they can commodify—how does my existence or the advent of my resources help make things better for others, albeit in the smallest of ways?
In other words, pay attention to your surroundings. You’ll often find that to make a difference, you don’t always need a global stage.
In your quest for purpose, you’ll also find that the many changes that need working on might not always be obvious. Even then, reading between the lines can help.
For instance, if you already run a business, ask yourself: how is my personnel coping with daily struggles and what other avenues can we work on to better our work culture?
In all of this, tapping into no-code tools grants you the freedom to play around, experiment, and have fun with cloud-first solutions. Because no-code demands no coding knowledge at all, it’s easy for professionals and leaders to create apps and programs that let them build quick solutions.
What culture do I want to be a part of?
Often, leaders ask what kind of businesses they want to run and the products they want to sell, but one of the better questions to ask is: what culture do I want to be a part of?
In this day and age, talent resources can be tricky. There’s a surge of creative people everywhere, and if you look hard enough, you’re bound to see someone sure to get the job done.
Despite that, employing these people doesn’t always guarantee success. This is because great-working teams call for chemistry, respect, and the perfect blend of people—something that can take forever to foster.
That mentioned, ask yourself what kind of work culture do you want to be part of as an employee, at least theoretically speaking?
What values do you want your employers to uphold, and what principles do you want your colleagues to respect the most?
These are all integral considerations when figuring out your purpose as an entrepreneur.
What’s Next?
Finding your purpose as an entrepreneur might not be the easiest thing to do and this journey will require countless difficult conversations both with yourself and with others.
Nonetheless, optimizing the best tools and making the most of your resources are bound to make things lighter for you.
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