Why The Lean Startup Methodology works
In 2011, Eric Ries changed the world of startup forever when he published his book, The Lean Startup. At its core, he believed that entrepreneurs would better benefit from a business if they immediately took their products and services to the market, and have audience members heavily involved by giving feedback in various sprints of the selling process. As opposed to taking months on end to perfect an offering, Ries insisted that the sooner one’s …





