In a highly competitive digital world, the speed at which a business operates is make or break. And the saying “there’s no time like the present” takes on a different meaning when it comes to online marketing.
Obviously marketing teams face a plethora of challenges in their daily tasks, but if there’s one thing that really grinds their gears it’s when the creative process comes to a screeching halt. One of the biggest roadblocks marketers face is not getting their ideas out in time. There are plenty of reasons why this happens, but perhaps the most common one is that they aren’t equipped with the tools needed to make changes on your website on their own.
However, there’s a simple solution: no code.
In this article, we’ll talk about the benefits of no code to your highly creative but often frustrated marketing team.
The Beauty of No Code
Before we get into how your marketing team can benefit from no code, you might be thinking, are my marketers even capable of doing this kind of work? Don’t worry, we aren’t judging you. That’s a perfectly valid concern, especially if your team doesn’t have much coding experience.
But here’s the beauty of no code platforms – they’re easy to learn. The learning curve for these platforms like bubble.io is far smaller than traditional development tools. No code platforms are also highly visual, making the learning process much easier.
And frankly speaking, in this day and age, your average marketer knows their way around technology. Even if they don’t have any solid coding experience, they’ll be able to handle no code platforms.
Okay, now onto the benefits of no code!
The Inevitability of Bottlenecks
Because of the nature of their jobs, marketing teams move fast. The problem is, when they need a new campaign to go on your website, or when they spot anything that needs to be changed on your landing page, they have to go through your developers, and we all know how this story goes.
Now, this is in no way a slight to your development team or to developers in general. The issue isn’t your staff; it’s that with traditional development processes, there’s just not enough time to accommodate all your marketing team’s requests.
Developers often have to accommodate requests from marketing on top of their daily tasks. Your developers are then drowned in work and your marketing team is left in the dust.
But never fear, no code is here. Giving your marketing team the chance to make (and test) website changes on their own leads to greater productivity, and it also gives your developers a chance to breathe.
Creativity Is Key
Choosing to go no code ultimately empowers your marketing team. Because no code platforms are easy to use and can be highly customizable, your marketing team can take matters into their own hands and really let their creativity shine.
No code platforms typically have a drag-and-drop functionality, so your marketers get to choose which functionalities and features according to their needs. This means they can make your website look exactly how they want it on their own. No more bugging the developers for changes!
Time Is Money
Imagine your marketing team coming up with the best campaign your brand has ever had, only to have the release delayed because they have to go through your poor overworked developers. That’s delay number 1. Then, when your developers get around to it, they’d have to test the changes. Delay number 2.
At this point both teams will have spent all this time making changes, and when these changes are finally released, it’s too late. Your competitors have done the same thing, and you’ll look like a copycat – a marketer’s worst nightmare.
We can all agree that no one wants to be in this position. The good thing is, this whole situation can be avoided if your marketing team has the tools they need to do things themselves.
The Bottom Line
From a marketing perspective, making the switch to no code just makes sense. It makes for efficient business and empowers those in the front line to take matters into their own hands. It allows their creativity to shine and it ultimately saves your business and staff a lot of time and money.
So if you’re still toying with the idea of going no code, this is your sign to do it. Because really, there’s no time like the present.