It’s been a while since Amazon functioned solely as an online bookstore.
The popular e-commerce platform is home to countless consumer categories today, but that wasn’t always the case. In 1995, Jeff Bezos referred to his internet startup as the “earth’s biggest bookstore,” selling only pieces of publications on his website.
Two decades and a half later, his digital commodity is now a trillion-dollar empire, breaking records and shaping generations. A lot can be attributed to the success of Bezo’s brand, but much of it has a lot to do with the business’s inception.
If you’re an ambitious entrepreneur looking for inspiration and the push in the right direction, remember that Amazon is widely successful today because it began as an effective MVP.
But what is an MVP?
An MVP, you say?
A Minimum Viable Product (MVP) is exactly what it implies—a product with just enough features to appeal to consumers in the hopes of validating a business idea in the early product development cycle. In the tech industry, this means that your MVP allows you to gather as much user feedback as efficiently as possible to iterate and better your product.
Additionally, because the agile methodology is anchored on accommodating early assessments effectively, the MVP plays a crucial role in agile development.
What does an MVP achieve?
Entrepreneur and author, Eric Ries, introduced the concept of the Lean Startup Methodology. He explains that MVPs are the basic version of a new product, enabling teams and founders to gather as much data as possible on customer reception with the least extent of effort. There are multiple reasons to develop and release an MVP. Leaders and organizations that take this route often have the intention to:
- Release a product to an audience as hastily as feasible
- Test an idea with consumers before splurging on a bigger budget for the product’s complete development.
- Determine what clicks with the brand’s target audience and what doesn’t.
On top of letting leaders validate a business idea before diving into the fuller project, building MVPs are also fantastic solutions to minimizing resources for undertakings that might not perform as planned. Whereas going all out in developing a product can be costly and timely, MVPs allow you to test the waters without exhausting too much of your time and funds.
How to define your MVP
The first step to building a robust MVP is knowing which strategies to take. Find out which questions you need to keep asking, and aptly lay all of your objectives to stay on course. Consider the following pointers:
Ensure that your MVP embodies your business goals. This initial step is to guarantee that your product aligns with your company’s strategies. What is the end-game of your MVP? What data, in particular, are you sourcing? Are you inching toward revenue figures in a given period? How limited are your resources? These questions help better define what your objectives are or even substantiate whether or not an MVP is what’s best for your business at the moment.
Next, identify the problems you want to solve. It can be tempting to want to hit as many birds with one stone but don’t take that path just yet. MVPs are designed to be as specific as possible. Establish a user persona to help narrow the gaps you want to bridge.
Once you have that part covered, think about actionable and specific solutions you want your product to carry. The solutions you think of don’t necessarily have to characterize your product’s overall ambition, only facets of that ambition; this is because your MVP is supposed to only bring to life a limited extent of functionality. You don’t need a massive ship to test the waters. What you will need, however, is to be incredibly strategic with the functionalities you choose to employ for your MVP. Factor in competitive analysis, user research, the relative costs, and how quickly you’ll be able to iterate on your chosen functionalities. Subsequently, turn these functionalities into a development plan and take off there.
In all of these, keep in mind that your MVPs have to be viable—that is, after all, what V stands for. This means that your initial users have to be able to complete entire tasks in engaging UIs. Contrary to commercial thinking, MVPs aren’t incomplete projects with half-baked features and tools; these are complete products with limited functionalities that still add value to your customers’ lifestyles; otherwise what you have won’t be worth selling.
Remember: the secret is to produce a product that packs just enough goods to still be worthy of purchase, so when the time comes you roll out more features, establishing a fanbase and an audience won’t be as challenging anymore.
Overall, MVPs are perfect product solutions because they’re cost-efficient and better acquaint you with your market.
We Can Build Your MVP
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You’re only one idea away from realizing your greatest business potentials.