Any brand-driven entrepreneur will strive for uniqueness. Given how not too many businesses are unrivaled, standing out often becomes the first thing business leaders seek to establish. This proves to be an even more challenging game in the digital world. It doesn’t matter what industry you’re in. At the end of the day, we all strive to connect with our audience.
Depending on one’s approach, social media can seem predictable, and there are only so many things you can do differently to emerge uncommonly from the game. Websites can seem monotonous, too. You open a site and, already, you can guess what they’re supposed to look like.
That’s what Webflow is trying to change.
A tool for designers
In a nutshell, Webflow is a drag-and-drop tool for building functionally engaging and dynamic websites without having to write code. Explained simply, the San Francisco-based tech company bridges the gap among actual front-end web development, Content Management Systems (CMS), and DIY software alike. Although experts refer to Webflow primarily as a CMS platform, it’s arguably more than that. In the grand definition of things, CMS brands like Squarespace and Wix simply manage your content. With templates and a little room for customization, how your site looks can vary depending on which visual route you take.
This is where Webflow takes the notch a little higher.
Whereas most website hosting platforms provide generic templates for users to choose from, Webflow starts with a blank page where users can develop their site’s aesthetic and content from the ground up. In other words, this medium allows you to scale a site’s Javascript, HTML, and CSS long before you even add blog posts, menus, shopping lists, and whatnot. To a lot of less-than-savvy tech business leaders, this may seem overwhelming. But what you should remember is that Webflow, too, is a no-code platform, among many existing platforms.
That means, without having to turn to code, users can build the website they want however they want it. Although custom technology with traditional coding still outweighs what no-code products can do, this is a major step for entrepreneurs and creatives who want to be able to lead digital projects and come up with their own designs and logic without relying on IT experts too much—if not at all. As a result, Webflow has established itself as one of the pioneers of no-code in the CMS segment.
Steep Learning Curve
While Webflow exposes its users to zero code-writing, those who aren’t too knowledgeable about HTML or CSS may need to work a little harder to realize their vision for their site. Oppositely, and because of its large capacity to customize web applications, those who have decent HTML and CSS skills will find this platform to be a breeze and a dream come true at the same time.
Although it can be a little more complicated than Squarespace or Weebly, bear in mind that Webflow is essentially simplifying traditional code practices by extending an understandable UI its users can optimize.
Does that mean coding is absolutely out of the picture here?
Absolutely. You will, however, need to understand basic CSS and HTML do’s and don’ts to fully take advantage of the platform. Despite that, it’s arguably easy to navigate once you get used to the entire website building process.
A break from WordPress
Those looking to try a WordPress alternative will enjoy Webflow the most. This is because similar to the more established CMS brand, Webflow is loaded with features designed to boost content creation that’s usually limited by blog-dependent structures, template restrictions, and other similar website elements.
Additionally, Webflow goes the extra mile by helping you come up with the most powerful website you can without having to adjust to the limitations most website hosting providers put in place. In that sense, Webflow may well be the most versatile platform among its competitors, as it doesn’t impose the use of a template for it to function.
Still, whether or not you decide to settle on a template is up to you. And because it’s made to prioritize responsiveness and efficiency, Webflow can very much produce amazing web applications that are just as mobile-friendly. Dare we say, a lot better than WordPress even!
Another winning feature business leaders will find to be helpful is that Webflow doesn’t limit its users to its ecosystem. From using your own custom font to exporting your site’s assets to a third-party platform, it’s entirely up to you!
E-Commerce
We live in a digital world that runs on digital transactions. As such, Webflow also has superb e-commerce technology to help entrepreneurs improve their sales through the internet. Whether product selling, online store customization, payment processing, customer management, or other similar e-commerce engagements, business people and marketers have a lot to play with.
For instance, if you’re adding products to your menu, you can set up a unique inventory tool that works just the way you need it to. Furthermore, being able to set up unique product fields and subcategories also comes in handy when you have numerous product variations.
It’s a yes for us
In conclusion, Webflow is both beauty and brains perfect for anyone looking to build a website that’s uniquely theirs. It’s every website building platform rolled into one plus a tad more features and more. It also helps that it’s one of the most affordable contenders there is among its competition, starting at only $12 right after the free plan.
With Webflow, you truly build better business websites faster.
