How Business And Technology Looks Like In 2022

Of the many things that the pandemic has helped shape, digital transformation takes center stage. Because of earlier demands and orders to stay home and avoid large crowds, the advent of improved artificial intelligence and digitization has become a lot more present worldwide.

As 2022’s first quarter continues to unravel, let’s go over how technology is expected to compliment businesses this year.

Dynamic pricing

Many businesses are turning to pricing algorithms as a solid pricing strategy. And while the prices of a lot of commodities are set in stone, brands and corporations are easing up to the idea where promos and discounts alter every day based on trends and demands.

Uber, for instance, faced a lot of bad press when they implemented surge pricing shortly after London experienced a terrorist attack. Still, the concept of surge pricing can deem useful in the ride-sharing sector as it helps incentivize more drivers to cater to more passengers. In that respect, it encourages service providers to work harder as it rewards their going the extra mile.

Artificial Intelligence as a service

Thanks to no shortage of providers, AI is becoming more feasible. And although a few AI services are still costly, the idea of integrating AI products into everyday tools doesn’t sound too luxurious in today’s context anymore. That’s because they’re everywhere!

Cloud-based solutions like Bubble—which allows citizen developers to create apps from scratch without having a hefty coding background—now empower both leaders and employees alike to bridge technical gaps without greatly relying on IT experts and software engineers alone.

Nonetheless, many are dismissive of the powers of AI because they think only corporations and multinational businesses benefit from the technology. Oppositely, studies show that startups and small businesses are among the biggest consumers of machine learning and AI services.

From Grammarly to Octaparese and Integromat to Bubble, web-first services that utilize AI are everywhere now—the challenge is to maximize them for your business so your venture can become its most efficient and effective.

Furthermore, businesses are also making clever use of behavioral science and big data to help monitor customer visits, employee performances, cycle time, response rates, and other similar evaluations.

To better understand what people want and how to keep meeting needs, AI is helping entrepreneurs and employers figure out processes and trends that make employee retention much more possible and brand loyalty much more attainable.

That said, it should come as no surprise why AI engineering roles have skyrocketed in the past year alone.

Mark Zuckerberg’s Metaverse

The Metaverse wasn’t initially met with positive and rave reviews, and we’re not surprised. Given how the company has had to brave a slew of alleged transgressions, only time could tell what the corporation’s next big move was. Still, it’s worth noting how Meta will change the future for good in the coming years.

As we become increasingly accepting of digital solutions and virtual realities, Zuckerberg’s Metaverse hopes to mesh both the physical world and make as realistic as possible all that the internet has to offer in terms of experiences and spaces.

As such, entrepreneurs can expect to make money out of incoming platforms. Because demands create opportunities, you can only bet that a world that exists elsewhere is bound to produce needs we’re not even overly familiar with yet.

Nevertheless, we can all expect Metaverse to potentially meet a few needs in the work and play sectors.

No-code tools

As mentioned earlier, no-code solutions are beginning to gain massive momentum—and for good reason.

Through the years, people have relied on professional coders and IT leaders to solve digital-driven problems. Today, platforms like Thunkable, Bubble, and Parabola are encouraging more people to actualize their visions.

Because of visual programming, citizen developers—meaning the people who have no coding or technical backgrounds—are freer to experiment with the creation of software. Through drag-and-drop interfaces, more people have gained a stronger sense of confidence in putting out applications that help further their businesses or make their workflow faster and easier.

Gone are the days when only expensive software agencies had the power to build apps.

Simply put, no-code tools have democratized app development, and anyone determined to learn the no-code ropes can very much realize whatever idea they want to test out.

What’s Next?

Whether you run a business or are a freelancer, expect technology to progress. That said, keeping up with trends and knowing which direction technology will take us allows us to better prepare for tomorrow.

Do you have apps you’d like to build? We’re the agency you want to partner with!

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