MVP

There are virtually thousands of marketing books available on shelves today, but not all writers can articulate their thoughts the way Allan Dib does. Penned primarily for startup founders and small business owners, The 1-Page Marketing Plan talks about three marketing phases and discusses how leaders should address each stage. Although the book doesn’t uncover disruptive marketing secrets, seasoned entrepreneurs will still find this read a delight to skim through as Dib’s way with words …

MVP.dev reads: The 1-Page Marketing Plan by Allan Dib Read More

The recorded growth in applications for new businesses has reached an unmatched high in recent history. According to The Wall Street Journal, new applications for an employer ID reached over one million through mid-September in the US. That’s a whopping 12% increase from last year and the highest number since 2007. Interestingly, these figures still don’t account gig workers which means incorporating this particularity only furthers the already inflated number. Inherently, the surge of applications …

Startup boom in America: the aftermath of a pandemic Read More

There aren’t too many mainstream books that shed light on the joys and pains of finding a niche market to sell to. Contrary to other sales books that introduce new ways of networking and closing deals, Blount does a tremendous job in reminding founders, leaders, and sellers of the importance of putting the effort and sweating it out. If you’re a sales professional looking to indulge in a good read, let Jeb Blount’s Fanatical Prospecting …

MVP.dev reads: Fanatical Prospecting by Jeb Blount Read More