Freight Brokerage
Cover more loads. Cut check-call drag. Protect margin before it leaks.
Your team should not be spending the day rekeying tenders, chasing carrier paperwork, making repetitive status calls, rebuilding lane history, or finding margin problems after the load is already delivered.
MVP.dev builds AI automation systems for freight brokerages that plug into the tools you already use, including McLeod, Trimble TMS, Tai TMS, Turvo, Rose Rocket, Revenova, Aljex, DAT, Truckstop, Parade, Highway, RMIS, MyCarrierPackets, MacroPoint, FourKites, project44, TriumphPay, and QuickBooks.
We help brokerages speed up load intake, reduce dispatcher busywork, tighten carrier vetting, improve status response, and give managers earlier visibility into margin leaks.
Production-ready in 3 to 4 weeks.
Get a Workflow Fit Assessment See the Freight Brokerage Automation DemosBuilt for brokerages that have freight to move, but too much work stuck in the desk
This is for freight brokers, 3PL teams, carrier sales teams, customer sales teams, expedite desks, drayage coordinators, and operations leaders that want more capacity without adding another layer of manual work.
You are likely a strong fit if:
- Your team still rekeys load tenders from email, portals, PDFs, or spreadsheets
- Carrier vetting depends on bouncing between DAT, Highway, RMIS, MyCarrierPackets, FMCSA, and inbox threads
- Dispatchers spend too much time on check calls, ETA updates, and customer status emails
- Margin review happens after delivery instead of before the load is covered
- Your brokerage uses McLeod, Tai, Turvo, Rose Rocket, Revenova, Aljex, or a similar TMS
- You want workflow improvements inside your current stack, not a disruptive TMS migration
If your brokerage is growing but every additional load creates more typing, more calls, more spreadsheet checks, and more after-the-fact cleanup, there is almost certainly margin and capacity trapped inside the workflow.
The fastest wins we usually find
Load tender intake and routing
Slow tender intake costs coverage time. Missed details cost margin.
We build intake workflows that read tenders from email, PDFs, spreadsheets, or shipper portals, extract the key fields, flag missing details, create or prep the load in your TMS, and route it to the right rep or coverage team.
The goal is simple:
- Tenders captured without rekeying
- Pickup, delivery, commodity, weight, and appointment details checked
- High-value or urgent loads surfaced first
- Loads routed by customer, lane, mode, team, or margin target
For many small-to-mid-sized brokerages, this can recover 8 to 15 hours a week from customer sales and operations while cutting tender-to-coverage response time by 20 to 30 percent.
See the Load Routing Demo →Carrier vetting before the load is covered
A cheap truck is not cheap if it turns into a double-brokered load, insurance issue, cargo claim, or service failure.
We build carrier diligence workflows that collect carrier details, compare them against your rules, review insurance and authority signals, check internal history, flag risky patterns, and generate a short approval memo before dispatch.
Your team gets a clear answer:
- Is this carrier active and properly insured?
- Have we used them before?
- Does anything look unusual?
- Should this carrier be approved, reviewed, or blocked?
This turns carrier vetting from a tab-switching scramble into a repeatable control that helps protect margin, service, and customer trust.
See the Carrier Diligence Demo →Status updates without constant check-call drag
Dispatchers should not spend the whole day asking for the same ETA update in five different places.
We build customer and carrier support workflows that use your tracking tools, TMS notes, emails, documents, and SOPs to draft status replies, classify exceptions, escalate late or risky loads, and answer common customer questions with cited sources.
Each update can show:
- Current load status
- Latest known location or ETA
- Reason for delay when available
- Who has been contacted
- Whether the load needs human escalation
Brokerages with heavy status volume can often reduce repetitive update work by 30 to 50 percent while improving customer response time during peak hours.
See the Status Desk Demo →Margin and exception visibility before the week is over
Margin leaks are hardest to fix when managers only see them after invoicing or payroll.
We build dashboards that pull from your TMS, load boards, accounting tools, tracking systems, and sales data so managers can see lane performance, rep activity, uncovered loads, accessorial risk, service failures, and margin changes earlier.
Every manager update can show:
- Loads at risk
- Lanes under margin target
- Customers creating exception volume
- Carrier costs moving against quote
- Recommended actions for the next 24 hours
The goal is not another dashboard nobody opens. The goal is earlier decisions that protect gross margin and reduce end-of-week surprises.
See the Margin Dashboard Demo →Your current tools stay in place
We build the workflow layer around your existing brokerage environment.
Supported and common systems include:
Your TMS stays where it is. Your load boards stay where they are. Your carrier compliance tools stay in place. Your team keeps using the systems they already know.
We add the workflow layer that reads, routes, reviews, summarizes, alerts, and writes back when appropriate.
Three focused offers
Load Intake and Coverage Acceleration System
For brokerages losing time between tender receipt and active coverage.
Includes
- Tender intake mapping
- Email, PDF, spreadsheet, or portal intake
- Load field extraction
- Missing-detail flags
- Customer and lane routing
- Urgency and margin scoring
- Optional TMS write-back
Best for
- Customer sales teams
- High-volume tender desks
- Spot freight teams
- Brokerages with slow tender-to-coverage response
Carrier Compliance and Payment Control System
For teams manually checking carriers, documents, accessorials, or payment approvals across too many tabs.
Includes
- Carrier profile review
- Authority and insurance checks
- Internal carrier history review
- Risk flagging
- Document intake
- Accessorial support review
- Approval routing
- Audit logs
Best for
- Carrier sales teams
- Compliance teams
- Brokerages exposed to double-brokering risk
- Operations teams handling frequent accessorial disputes
- Teams using Highway, RMIS, MyCarrierPackets, or similar tools
Status Desk and Margin Visibility System
For brokerages buried in check calls, customer updates, exception emails, and late margin reporting.
Includes
- Tracking and TMS data connection
- Customer status reply drafts
- Exception classification
- Late load escalation
- Margin and lane dashboards
- Weekly manager narrative
- Recommended action summaries
Best for
- Dispatch teams
- Customer service teams
- Operations managers
- Brokerages with high check-call volume
- Teams trying to protect gross margin earlier
Start with one workflow. Prove the ROI. Expand from there.
You do not need a full AI transformation project to get value.
The safest path is to pick one painful workflow, automate it, measure the results, and then expand once the system proves itself.
Most brokerages start with one of these:
- Load tender intake and routing
- Carrier vetting and compliance review
- Status updates and check-call reduction
- Accessorial document review
- Margin and lane dashboards
- Customer email triage and response drafting
This keeps the first project focused, measurable, and easier to approve.
Typical engagement range
Most freight brokerage workflow builds start with a focused pilot.
Starter Workflow Pilot
Best for one high-value workflow
$7,500 to $15,000
Brokerage Automation Buildout
Best for multiple workflows or multi-team operations
$15,000 to $40,000
Ongoing Optimization and Support
Best for brokerages that want continuous improvement, reporting, new workflows, and support
$1,500 to $7,500 per month
Final pricing depends on workflow count, TMS access, data quality, document volume, approval rules, tracking integrations, compliance needs, and whether the workflow writes back into production systems.
The first step is not a giant commitment. It is a workflow fit assessment that identifies the fastest path to measurable ROI.
What waiting costs
Manual freight brokerage workflows do not just waste time. They quietly cap load count, service quality, and gross margin.
Every month you delay:
- Reps spend time rekeying tenders instead of covering freight
- Dispatchers lose hours to repetitive status calls and emails
- Carrier risk is caught late or inconsistently
- Managers find margin leaks after the damage is done
- Customers wait longer for updates during exceptions
- More load volume requires more headcount instead of better desk leverage
If your brokerage is already running near capacity, automation is not a luxury project. It is how you cover more freight without simply adding more people to the desk.
How the engagement works
Week 1: Find the highest-value leak
We review your tender intake, coverage process, carrier vetting workflow, status update flow, accessorial review, or margin reporting process.
You get:
- Workflow map
- Automation opportunity ranking
- KPI targets
- Fixed-scope recommendation
- Implementation plan
We define success before building anything.
Week 2: Build against your real workflow
We connect to the systems, inboxes, documents, exports, TMS fields, carrier tools, tracking data, or reporting sources needed for the selected workflow.
We build around your actual brokerage process, not a generic logistics template.
Week 3: Test, tune, and review
We run real historical loads, tenders, carrier records, status requests, or accessorial examples through the workflow in staging. For intake or vetting workflows, this can include 60 to 90 days of prior examples so the system can be tested against known outcomes.
You see:
- Accuracy results
- Exceptions
- Failure cases
- Confidence thresholds
- Review queue behavior
- Estimated time savings
Nothing goes live until the workflow is validated.
Week 4: Deploy, monitor, and support
We deploy the workflow, train the relevant users, monitor initial results, and support the first production cycle.
You get:
- Production workflow
- Dashboard or review queue
- Documentation
- Admin handoff
- 30 days of support
- Recommendations for the next workflow
Most builds are designed to pay back in 6 to 8 weeks of live use, depending on load volume, labor cost, workflow scope, margin impact, and how much rep or dispatcher time is recovered.
Built for freight workflows where trust matters
Brokerage automation has to be controlled, auditable, and reviewable because the wrong carrier, wrong rate, or wrong customer update can create real cost.
Our systems are designed around:
- Least-privilege access
- Encrypted data in transit and at rest
- Role-based access by team, customer, branch, or function
- Human review thresholds for carrier approvals and payment decisions
- Audit logs for AI-assisted decisions
- Source-grounded answers from approved documents and systems
- No silent dispatch, payment approval, or TMS write-back below confidence threshold
- Controls for FMCSA, DOT authority, insurance, contract, and carrier packet review
For brokerages with SOC, customer data, carrier compliance, fraud prevention, contract confidentiality, or payment control requirements, we design the implementation around your security rules from the start.
Example outcomes
| Workflow | Before | After |
|---|---|---|
| Load tender intake | Tenders rekeyed from emails, PDFs, portals, and spreadsheets | Key load fields extracted, checked, and routed to the right desk |
| Carrier vetting | Manual checks across FMCSA, DAT, Highway, RMIS, and inbox threads | One review queue with risk flags and approval notes |
| Status updates | Dispatchers handling repetitive check calls and customer emails | Drafted updates, exception flags, and escalation for risky loads |
| Accessorial review | Documents, approvals, and charges reviewed manually after the fact | Required support checked and routed before billing or payment |
| Margin reporting | Managers find lane and load issues in spreadsheets at week-end | Live margin, exception, and action dashboard by customer, lane, and rep |
Why MVP.dev
MVP.dev builds AI business operating systems, internal tools, and automation layers for companies that need real operational outcomes, not AI experiments.
You get:
- 25 years of software architecture and delivery experience
- AI automation strategy and implementation under one roof
- Practical systems built around existing workflows
- Human-in-the-loop design where accuracy matters
- Clear KPIs before development starts
- Production-minded delivery, not prototype theater
The goal is not to impress your team with AI.
The goal is to recover desk time, reduce operational drag, protect margin, and help your brokerage move more freight with the people and systems it already has.
Building the operating playbook too?
Our partners at osforyour.business/freight-brokerage cover the org-design, process, and people side of running a modern freight brokerage. We handle the execution layer that makes it run, so the system they help you design actually delivers the hours and margin back.
Frequently Asked Questions
How much time or money can this save?
It depends on load volume and workflow scope, but freight brokerages often find the fastest savings in tender intake, carrier vetting, status updates, and accessorial review. A 10 to 25 person brokerage may recover 10 to 30 staff hours per week from rekeying, check calls, and manual document review. If that helps cover more loads, reduce missed tenders, or prevent even a few bad carrier or accessorial decisions, the monthly impact can often land in the $2,500 to $10,000 range. During Week 1, we define the target KPIs before the build starts.
Will this work with our TMS?
Usually, yes. We build around the systems you already use, such as McLeod, Tai, Turvo, Rose Rocket, Revenova, Aljex, or Trimble. Depending on your access, the workflow can use APIs, approved exports, inbox intake, webhooks, or controlled write-back. If your TMS is older or heavily customized, we account for that during the workflow fit assessment.
Will this replace McLeod, Tai, Turvo, DAT, or our carrier compliance tools?
No. The goal is to improve the workflow around your current stack, not force a migration. Your TMS stays in place. Your load boards stay in place. Your carrier compliance tools stay in place. The automation layer reads, routes, summarizes, alerts, and writes back only where appropriate and approved.
Can this help with carrier fraud and double-brokering risk?
It can help make your review process more consistent. The system can gather carrier details, compare them against your rules, check internal history, flag unusual patterns, and prepare a review memo. It should not silently approve risky carriers. For sensitive decisions, the system routes the carrier to a human review queue with the reasons clearly shown.
Can this handle customer-specific rules?
Yes. Customer-specific rules are often where the value is. The workflow can account for customer routing rules, appointment requirements, equipment requirements, facility notes, accessorial rules, reporting preferences, and escalation paths. The system is built around how your brokerage actually runs the account.
Is AI making dispatch or payment decisions?
No. The system can classify, recommend, summarize, draft, route, and prepare actions, but review thresholds control what happens next. Carrier approvals, dispatch actions, customer-facing exceptions, and payment-related decisions can require human approval before anything is posted, sent, or written back.
What is the first step?
Start with a workflow fit assessment. We identify the workflow with the highest ROI potential, estimate the time, margin, or service impact, and recommend a focused pilot. You will know what should be built, why it matters, what it should cost, and how success will be measured before committing to a full implementation.
Get the desk time and margin back
If your brokerage is still relying on manual tender entry, tab-by-tab carrier vetting, repetitive check calls, or spreadsheet-based margin review, there is likely a faster way to run the operation.
MVP.dev can help you identify the highest-value workflow, build the automation layer, and deploy it inside your current freight brokerage stack.
Get a Workflow Fit Assessment See the Freight Brokerage Automation Demos