Many things help sustain a business, and brand loyalty is one of them. But how exactly is that achieved? For one, studies are consistent in pointing out how excellent customer service is a massive factor. What’s more, companies with a proven track record of empathetic after-sales support are also discovered to gain larger revenues compared to competitors.
That said, it’s apparent how brands that take the time and effort to listen to their consumers and help them remedy business-related concerns receive better feedback and support. Given that, how do small businesses and startups fare in that respect? Employing teams of customer service agents can be costly and ensuring that every concern is listened to can be a logistical problem, most especially to entrepreneurs who are barely starting.
Thankfully, no-code tools allow business leaders to be as efficient as they can be—regardless of how many staff members are part of their organization.
No-code tools are affordable
For small companies, the traditional development of web and mobile applications can be painfully expensive. Opposite to no-code platforms, originally coded apps can require multiple teams of software engineers and seasoned app programmers to get the ball rolling. Already, you can bet this route costs a fortune.
No-code tools, on the other hand, are exponentially more feasible. Not only does no-code’s drag-and-drop interface allow you to create an app as you see it, but you’re also more able to afford to be experimental and creative with your ideas.
This is because, even though most no-code platforms, like Bubble, for instance, call for paid subscriptions, they’re still generally much cheaper than collaborating with high-priced app development teams.
And while reliable no-code app development agencies exist, too, the overall cost is still broadly more feasible.
In short, because no-code tools, in general, are affordable, teams who resort to no-code solutions are vastly more affordable by default too.
No-code tools improve marketing initiatives
A lot of things can be unnecessarily challenging to businesses that don’t make use of cost-effective marketing strategies. Apart from the obvious costs, manpower and physical energy dedicated to marketing practices that otherwise could have been easily automated can drain resources.
All things considered, no-code solutions make for great marketing tools as, not only do they automate work processes easily, but they also help build both web and mobile apps quickly, allowing more consumers to engage with your brand virtually.
Whereas traditionally coded apps can take half a year or more to launch, apps built through no-code platforms can launch in weeks or months, if not days or hours. From automating specific notifications to the establishment of points-garnering smartphone apps, the no-code revolution is democratizing how software is made.
No-code tools help personalize the customer experience
Artificial Intelligence (AI) has allowed no-code solutions to provide smarter product and service recommendations to users through the years. On that note, brands and small businesses that optimize AI on their no-code apps are more able to extend personalized customer experiences.
Netflix and Spotify are fantastic web-based empires that give apt suggestions, but so can your business! Tailored content and notifications can go a long way in curating a culture for your target market. And since the technology that supports that now exists, consider it a crime to ignore it.
No-code tools improve employee engagement
A huge portion of an employee’s hours can be dedicated to performing labor-intensive tasks done manually. Through no-code tools, time spent on sorting through files and laboriously gathering individual pieces of data can be poured into more complex matters, allowing both leaders and members alike to focus on business demands that warrant creativity and empathy.
Additionally, multiple studies are quick to cite how employees who feel stimulated at work are more likely to feel fulfilled and engage more creatively with others. This is also because letting go of repetitive chores empowers you to zero in on more critical business problems.
There is a universe of no-code tools that beg to be explored. Whether large companies or small agencies, no-code platforms help anyone automate workflows much faster and launch applications more feasibly.
All that said, the last entrepreneurs who are serious about making a mark in their respective business sectors should do is turn a blind eye to no-code.
Do you have app ideas you’d like to talk about? We’re the team to partner with!